Should You Invest In Paid Verification From Twitter Blue Or Meta Verified? via @sejournal, @kristileilani

Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available globally.

You can check any blue checkmark on Twitter to see if it is a Twitter Blue or legacy verified checkmark by clicking or tapping it.

Screenshot from Twitter, March 2023

Twitter Blue Benefits And Eligibility

Eligibility requirements for a verified blue checkmark include having a confirmed phone number, an account older than 90 days, and no changes to your name, username, or profile picture within 30 days. Accounts with a verified blue checkmark cannot engage in misleading or deceptive practices, such as impersonating someone else or using fake identities.

The premium subscription plan offers Twitter users several exclusive features, including the following.

A verified blue checkmark. The ability to post longer Tweets and longer videos. The chance to undo a Tweet before it’s sent. The chance to edit some Tweets within the first 30 minutes. A feed of Top Articles shared by those you follow and the people they follow. Account security with two-factor authentication via SMS or authentication apps. Increased visibility when you reply to other users’ Tweets.

Pricing varies based on your country and device. In the United States, it is $8 – $11 monthly.

Twitter also offers distinct profile labels for organizations (a gold checkmark), government officials (a gray checkmark), and other account types.

Meta Verified Benefits And Eligibility

Meta is also rolling out a paid subscription bundle, Meta Verified, that includes verification of Facebook and Instagram profiles.

Eligibility requirements on Facebook and Instagram include having an active profile with your real name and profile photo matching your government-issued ID.

Two-factor authentication must be used to secure your account, and your account must always adhere to the Terms of Service and Community Guidelines for each network.

The paid subscription offers Facebook and Instagram users several exclusive features, including the following.

A verified checkmark that lets your audience know you are who you say you are. Exclusive stickers to use on Facebook and Instagram. 100 stars per month to support your favorite Facebook creators. Help from a real person when you experience issues with your account.

Pricing varies based on the device you sign up on and is limited to select users over 18 years old in the U.S., New Zealand, and Australia. It is $11.99 – $14.99 monthly.

The Downsides To Paid Verification

While it offers people who never had the chance to be verified in the past the option to pay for the blue checkmark, paid verification is controversial for several reasons.

For starters, many Twitter Blue users complain that they haven’t noticed an increase in engagement since paying for the subscription and feel they are now paying to be ignored.

Another major concern is the lack of distinction between notable public figures and people who have paid for the checkmark. Previously, accounts had to belong to prominently recognized individuals or brands based on news coverage, industry references, and audience size. Now, notable accounts will have to pay for verification with everyone else.

This new false “notability” could allow bad actors to spread misinformation and scam people based on the account’s status as a verified profile. Some agencies have released consumer alerts in response to growing reports of scams committed by Twitter blue verified accounts.

While these actions violate social platforms’ terms of service and community guidelines, these verified accounts could continue spreading misinformation and scamming others until someone reports an issue. A lot of damage could be done in the time it takes for someone from the social network to investigate reported users.

Some Twitter users strongly oppose paid verification. Some accounts have launched campaigns encouraging others to block Twitter Blue users to decrease the reach of accounts with the paid blue checkmark.

Screenshot from Twitter, March 2023

Others will dismiss opinions shared by users simply because the account has a Twitter Blue verification.

Screenshot from Twitter, March 2023

Is Paid Verification Right For You?

It’s important to weigh the benefits of being verified through Twitter Blue or Meta Verified and the potential implications of paying for notability on social media.

As a social network user, it’s also important to remember some basic safety rules.

Regardless of verification status, never give out personal information or account details to other social media users. If you are asked to send money for a specific cause or reason, research it outside social media to ensure it is a legitimate request, not a scam. Fact-check information before you share it with others to prevent spreading misinformation to larger, susceptible audiences. This especially applies to images and video thanks to AI content generation. Utilize two-factor authentication to secure your accounts and save your backup/recovery code for Twitter, Facebook, and Instagram, just in case.

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Featured Image: Fantastic Studio/Shutterstock