Silver Travel Advisor poll shows 93% of over-50s plan holiday in 2023
Mature market ‘keen to travel and shows no signs of cutting back’
Tekef
The vast majority of holidaymakers polled by over-50s specialist Silver Travel Advisor are planning a holiday in 2023 – with three-quarters wanting to get away more than once.
The online agent and content publisher surveyed 6,149 people and found that 93% want to travel this year and 76% said they will take more than one holiday.
More than nine out of 10 (91%) seem undeterred by the rising cost of living, as they intend to travel more or about the same as 2022, and 90% said they will spend more or about the same as last year
Almost half (47%) said spending on holidays was a top or high priority which they would not sacrifice.
While 47% said their finances were “unaffected or ok”, the same proportion said they are “cautious”.
Just over half (53%) said they will search harder for a better deal, such as discounts and added benefits.
Beach holidays remain popular, with short-haul destinations taking top spot, and the Caribbean, Asia and North America also high on their agenda.
One third (34%) plan to choose an all-inclusive hotel, and 33% will opt for a hotel with a meal plan, such as half-board, indicating they would prefer to pay upfront and avoid additional costs in resort.
When asked about cruising, 38% said they are looking for a sailing lasting 14 nights or longer.
Kerry Gallagher, marketing director, said: “As the voice of authority for the over-50s silver traveller, we regularly conduct research to ensure we stay close to our audience.
“The 2023 Travel & Holiday survey was more detailed and in-depth than ever before, and we were overwhelmed by the response rate.
“Over 6,000 over-50s travellers shared their thoughts, views and opinions, making the resulting report – the 2023 Travel Outlook – the most comprehensive insight into the travel attitudes of the over-50s.
“The results show some real positivity. Our silver travellers are keen to travel and show no signs of cutting back this year, making the ‘silver pound’ arguably one of the most valuable demographics to target in 2023.”
