System1 star ratings for John Lewis Christmas ads show mismatch against ROI

John Lewis & Partners’ lowest-scoring Christmas ad had a higher return on media investment than the top scorers.

Konoly Konoly
Dec 4, 2024 - 21:03
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System1 star ratings for John Lewis Christmas ads show mismatch against ROI

John Lewis & Partners’ lowest-scoring Christmas ad had a higher return on media investment than the top scorers.

by Lucy Shelley

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