TalkTV launch: Piers Morgan’s Trump interview beats rivals before ratings tail off

TalkTV peaked at around 400,000 viewers, beating rivals during Morgan’s show, but ratings on either side substantially tailed off. Ads from Toyota, Boots, TalkTalk and Tesco Mobile ran on opening night.

TalkTV launch: Piers Morgan’s Trump interview beats rivals before ratings tail off

TalkTV peaked at around 400,000 viewers, beating rivals during Morgan’s show, but ratings on either side substantially tailed off. Ads from Toyota, Boots, TalkTalk and Tesco Mobile ran on opening night.

by Arvind Hickman

Piers Morgan's interview with Donald Trump was a highlight of TalkTV's opening nightPiers Morgan's interview with Donald Trump was a highlight of TalkTV's opening night (TalkTV's Twitter)

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