The rise of in-house creative teams and why ‘client collaboration’ is not an oxymoron

Agencies should feel like an extension of the client team, not a service provider wheeled out for big moments.

Troov Troov
Jan 5, 2026 - 19:03
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The rise of in-house creative teams and why ‘client collaboration’ is not an oxymoron

Agencies should feel like an extension of the client team, not a service provider wheeled out for big moments.

by Charlie Griffith

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