The Thousand-Dollar Video That Accidentally Started an Industry with Shane Ginsberg, Founder of Street Poller Media
Most advertising categories are born in strategy decks. Someone identifies a gap, builds a thesis, raises money against it, and works backward toward a product. The formats that actually stick tend to arrive the opposite way, discovered by someone...
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Most advertising categories are born in strategy decks. Someone identifies a gap, builds a thesis, raises money against it, and works backward toward a product. The formats that actually stick tend to arrive the opposite way, discovered by someone who was already doing the thing for unrelated reasons and noticed, belatedly, that people would pay...
