The top 5 celebrity brand collabs you need to know about right now
Ad Age's take on the hottest celebrity marketing moves of the past month.
Kass
No. 1: The Real Housewives x DirecTV
Yes, more sports, but this time Real Housewife-ified. The latest entry in DirecTV’s show-melding “Get Your TV Together” campaign sets personalities from the “Real Housewives” franchise loose on the football field. It quickly becomes apparent that their jobs in TV, which occasionally verges on becoming a contact sport itself, is a pretty fair match with that of top football players—in this case, Dak Prescott and CeeDee Lamb.
The spot, from agency TBWA/Chiat/Day LA, is packed with hilarious fan moments, like “Real Housewives of New Jersey” star Teresa Giudice referencing her infamous table flip, Kyle Richards of “Real Housewives of Beverly Hills” assuring Prescott she’s just there to talk—rarely the case with Richards. The ladies, also including “Real Housewives of Atlanta” favorite Kenya Moore, easily claim victory.
