The world’s most instagrammable UNESCO World Heritage Sites

The Historic Centre of Rome is the most Instagrammable UNESCO World Heritage Site, a new study has found. The study, conducted by creative resources expert Design Bundles, selected the 145 most popular World Heritage Sites, and analysed how many...

Feb 25, 2022 - 21:04

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The world’s most instagrammable UNESCO World Heritage Sites

The Historic Centre of Rome is the most Instagrammable UNESCO World Heritage Site, a new study has found. The study, conducted by creative resources expert Design Bundles, selected the 145 most popular World Heritage Sites, and analysed how many times each place has been tagged in Instagram posts.

Rome, whose World Heritage Site also includes the Properties of the Holy See and the Papal Basilica San Paolo Fuori le Mura, came out in first place with a whopping 61,244,436 posts featuring the hashtags #Rome and/or #Roma. The historical centre of the city is home to world famous landmarks such as the Colosseum, the Trevi Fountain, the Pantheon, and the Roman Forum.

Second on the list is Rio de Janeiro, Brazil’s second-most populous city, with 45,039,569 posts. Rio’s most famous landmark is Christ the Redeemer, but the city has much more to offer like the Museum of Tomorrow and the Niteroi Contemporary Art Museum.

The third most Instagrammable UNESCO World Heritage Site is Venice and its Lagoon, the second of three Italian locations in the top 10, with 25,755,922 posts. Venice’s yearly average of 4.2 million tourists can enjoy landmarks such as St. Mark’s Square, the Grand Canal, and the Bridge of Sighs.

All the sites in the top 10 are cultural sites, which refers to historic buildings and town sites, important archaeological sites, and works of monumental sculpture or painting.

The most Instagrammable natural site in the list, the Yosemite National Park in the United States, ranks 15th, with 4,611,905 posts. Meanwhile the first mixed site, including both natural and man-made elements, is the Göreme National Park and the Rock Sites of Cappadocia in Turkey, which ranks 23rd with 3,009,297 posts.

Italy not only has three sites in the top 10, but with 58 sites is the country with the most UNESCO World Heritage Sites, followed by China with 56 and Germany with 51.

The 30 most Instagrammable World Heritage Sites

	Name of the site	State	Category	No. of posts
1	Historic Centre of Rome	Italy	Cultural	61,244,436
2	Rio de Janeiro	Brazil	Cultural	45,039,569
3	Venice and its Lagoon	Italy	Cultural	25,755,922
4	Kiev	Ukraine	Cultural	21,914,502
5	Historic Centre of Florence	Italy	Cultural	21,516,815
6	Historic Centre of Prague	Czechia	Cultural	17,731,077
7	Budapest	Hungary	Cultural	14,665,910
8	Brasilia	Brazil	Cultural	13,277,931
9	Historic Centre of Saint Petersburg	Russia	Cultural	11,987,336
10	City of Quito	Ecuador	Cultural	9,854,551
11	Old and New Towns of Edinburgh	UK	Cultural	9,779,579
12	Historic Site of Lyon	France	Cultural	9,400,931
13	City of Verona	Italy	Cultural	5,661,681
14	Rabat	Morocco	Cultural	4,629,743
15	Yosemite National Park	USA	Natural	4,611,905
16	Grand Canyon National Park	USA	Natural	4,021,300
17	Old Havana and its Fortification System	Cuba	Cultural	4,017,138
18	Cultural Landscape of Bali	Indonesia	Cultural	3,985,530
19	Cathedral of Notre-Dame	France	Cultural	3,787,550
20	Works of Antoni Gaudí	Spain	Cultural	3,451,098
21	City of Luxembourg	Luxembourg	Cultural	3,450,869
22	Historic Centre of Salzburg	Austria	Cultural	3,195,863
23	Göreme National Park	Turkey	Mixed	3,009,297
24	Canadian Rocky Mountain Parks	Canada	Natural	2,996,880
25	Yellowstone National Park	USA	Natural	2,832,668
26	Antigua Guatemala	Guatemala	Cultural	2,765,980
27	Old City of Dubrovnik	Croatia	Cultural	2,637,398
28	Dorset and East Devon Coast	UK	Natural	2,629,228
29	The Dolomites	Italy	Natural	2,532,349
30	Swiss Alps Jungfrau-Aletsch	Switzerland	Natural	2,261,394

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Top 10 countries with the most World Heritage Sites