This global real estate firm is expanding to KL to help local agents achieve their ambitions

[This is a sponsored article with ERA Realtor.]

Regardless of your industry, I don’t think it’s a stretch to say that everyone could do with a fair bit of support.

Not having the right tools, training, or network is a surefire way to stop your career dead in its tracks, regardless if you’re a veteran or newbie.

That’s exactly why, for the past 54 years, ERA Realtor’s mission has been to empower real estate professionals, helping them thrive amidst the industry’s ever-changing landscape.

And now, with operations in over 33 countries worldwide, the real estate company is opening doors to more opportunities for aspiring agents in Kuala Lumpur.

This will be the company’s second branch in our country, joining its sister location in Johor Bahru.

A golden opportunity

ERA’s story in Asia began a little over a decade after its creation with the establishment of its footprint in Singapore in 1982.

The regional headquarters of the brand holds over 30% of the country’s market share, according to KL branch head Jason Teo.

It is also responsible for the launches of The Orie, Parktown Residence, and Lentor Central Residence, with a “successful 90% sales take-up rate,” he added.

In 2018, the company went public on the Singapore Exchange (SGX) under APAC Realty Ltd.

The move strengthened their financial standing enough to expand into new markets, which was what allowed their KL branch to come into being.

“Being a publicly listed company means transparency, accountability, and long-term growth—qualities that attract quality agents, developers, and clients,” he said.

ERA’s move into Kuala Lumpur, and by extension Klang Valley, was driven by the fact that KL’s real estate market is experiencing a second wind post-pandemic.

Foreign investors are returning in part due to the fact that there are no restrictions on foreign ownership of freehold properties. 

Jason added, “Malaysia remains one of the most affordable real estate markets in Southeast Asia, offering great value to both local and international investors.”

And according to him, these investors have gained a renewed interest in our luxury segment.

The real deal

ERA’s KL branch in particular will focus on the following properties:

They are also expanding into mid-range market townships with prices ranging from RM400,000 to RM600,000, the target being to market upwards of 30 projects by the end of the year.

“This strategic mix allows ERA agents to maximise sales potential while catering to different buyer profiles, from local homebuyers to high-net-worth foreign investors,” Jason explained.

In order for their agents to sell successfully, ERA is pulling out all the stops to ensure they’re well equipped.

“At ERA, we believe agents are the backbone of our success, so we invest heavily in their growth,” said the KL branch head.

Agents signed with the brand will be able to benefit from the following:

Earnings as an ERA agent can come in one of several ways.

First, of course, is concluding sales between agent and customer. It is the standard process of finding a buyer, making the sale, and receiving your dues.

Team leads will also get an overriding commission for every sale concluded by their teammates, and PICs receive a portion of profits for handling projects.

It is a 100% commission-based career that’s ad-hoc with potential earnings starting from RM30,000 per unit sold up to RM100,000 or higher. 

“It’s a very rewarding career for those with an entrepreneurial spirit,” Jason added.

While the iron is hot

After scheduling an interview, accepted applicants will be put under the company’s mentorship programme from day one to help kickstart their real estate journey.

“Whether you’re a newcomer looking to break into the industry or an experienced agent seeking better commissions and growth, ERA provides an all rounded support system and opportunities in Malaysia,” said Jason.

The vision for ERA KL is to become the go-to agency for both foreign and local investors alike.

To that end, the company is looking to expand their agent force to about 1,000 professionals in three years, partnering with developers to bring promising projects and off-market deals to those under their wing.

“With our extensive experience in cross-border transactions, ERA KL is strategically positioned to facilitate investments from global buyers into Malaysia,” he added.

Considering that the company is past its golden jubilee, it would appear that their words aren’t just for show.

If what ERA KL has to offer sounds appealing to you, you can register your interest through their Google Form or WhatsApp at +60 11-6977 7286.

Featured Image Credit: ERA Realtor