Top 15 Ecommerce Platforms of 2023: Find the Best One for Your Business

1. Shopify

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A great ecommerce platform that can handle a large inventory is Shopify. This popular platform offers a range of features, including multi-channel selling and customizable templates.

Creating a professional-looking online store is easy with Shopify's intuitive interface. With features like abandoned cart recovery, gift cards, and product reviews, Shopify can help boost sales and enhance the customer experience.

Best for: All businesses, especially those with large inventories.

Pricing: A basic account is $29/month, and advanced is $299/month.

2. WooCommerce

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WooCommerce is an open-source platform powered by WordPress. It’s designed to help merchants and developers build long-term successful businesses.

People who want to sell online or build stores for others can use WooCommerce. It has an active community of developers and users who provide support and resources. Besides offering next-level customization, advanced selling features, and dedicated support, WooCommerce also helps established merchants grow.

It also has some interesting integrations. The free HubSpot for WooCommerce integration, for example, adds abandoned cart management, marketing automation, reporting, and other marketing tools not directly built into WooCommerce.

Other integrations include Shipstation, Google Analytics, and Stripe.

Best for: Businesses that use WordPress and want a customizable ecommerce plugin.

Pricing: WooCommerce is free to install, but adding extensions to your store may cost money. While many extensions are free, others range up to $300 per installation.

3. Magento

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Magento is a great choice for mid-sized and large companies because of its powerful ecommerce features. Despite its complexity, it has many features, including customizable templates, multi-store support, and powerful SEO tools.

Best for: Mid- to large-sized businesses that need a powerful, customizable ecommerce platform.

Pricing: Ask for a quote.

4. BigCommerce

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Ecommerce businesses of any size can benefit from BigCommerce. Regardless of your industry or niche, BigCommerce's customizable templates and powerful integrations can be customized to meet your specific needs.

Best for: Businesses of all sizes that want a scalable ecommerce platform.

Pricing: $29.95/month for Standard, $79.95 for Plus, and $249.95 for Pro. You can also request a custom Enterprise quote.

5. Volusion

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Volusion is a great platform for small and mid-sized businesses. It offers features such as customizable templates, multi-channel selling, and a variety of integrations. However, it doesn’t have as many features as other platforms on this list.

Best for: Businesses looking for an affordable ecommerce platform.

Pricing: Plans begin at $35/month for the Personal plan, $79 for the Professional plan, and $299 for the Business plan. More discounts can be found in their pricing guide.

Websites

6. Square Online

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Square Online is an affordable ecommerce platform. You can customize templates, order online, manage inventory, and use it easily. You can accept orders from social and mobile in addition to your website, providing a seamless online shopping experience for your customers.

Best for: Small businesses that need a simple solution.

Pricing: The Plus plan is available for $29/month, Premium is $79/month. They also have a free plan with basic features.

7. Ecwid

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Another lightweight ecommerce platform that‘s ideal for small businesses is Ecwid. Affordable and easy to use, it includes features such as customizable templates, multi-channel selling, and integrations. It’s also customizable, so you can tailor it to your preferences.

Best for: Businesses that need an easy-to-use ecommerce platform.

Pricing: Their Venture plan is $14.08/month, Business is $29.08/month, and Unlimited is $82.50/month. They also have a free plan with basic features.

8. Wix

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Small business owners who want an all-in-one website and ecommerce platform should consider Wix. It has customizable templates, multi-channel selling, and a variety of integrations. You don't need technical skills to use it, either.

Best for: Businesses that need an all-in-one website and ecommerce platform.

Pricing: $23/month for Basic, $27 for Unlimited, $49 for VIP, or $500 for Enterprise.

9. Squarespace

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Squarespace is another website builder that includes ecommerce functionality, making it a great option for small businesses that want a beautiful and customizable online store. It may not be as feature-rich as other platforms on this list, but it has customizable templates and design tools.

Best for: Small businesses that want a beautiful, customizable ecommerce platform.

Pricing: $12/month for personal or $18 for business. You can also use the Online Store for $26/month for Basic or $40 for Advanced.

10. osCommerce

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osCommerce is one of the oldest ecommerce platforms available, and it remains a popular choice for small to mid-sized businesses that need a free, open-source solution. It offers customizable templates, multilingual support, and a number of integrations.

Plus, it has a large community of developers and users, making it easy to find support and resources.

Best for: Small to mid-sized businesses that need a free, open-source ecommerce platform with a large community.

Pricing: The main software is free, with additional costs for additional services.

11. Salesforce Commerce Cloud

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Salesforce Commerce Cloud is a powerful ecommerce platform that uses AI to manage online stores. It offers advanced customization options, and its omnichannel capabilities allow businesses to connect with customers on multiple channels.

Businesses looking to grow their ecommerce operations can take advantage of Salesforce Commerce Cloud's predictive analytics, inventory management, and customizable checkout features.

Best for: Mid-sized to large enterprises looking for an AI-powered, omnichannel platform with advanced customization options.

Pricing: Pick a relevant version, then ask for a quote.

12. PrestaShop

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PrestaShop is an open-source ecommerce platform that‘s highly customizable and scalable. It offers customizable templates, multi-language support, and a variety of integrations. Even non-technical users can easily set up and manage an online store with PrestaShop’s user-friendly interface.

Best for: Businesses looking for an open-source, scalable platform with a wide range of features.

Pricing: PrestaShop is free to use, but businesses may incur costs for hosting, add-ons, and customizations.

13. OpenCart

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OpenCart is a user-friendly ecommerce platform ideal for small to mid-sized companies. Among its features are customizable templates, multi-currency support, and a simple setup process. OpenCart's low cost makes it a great choice for businesses on a budget.

Business owners can build a strong online presence with OpenCart's SEO optimization, order management, and product review features.

Best for: Businesses looking for a low-cost, user-friendly platform that is simple to set up.

Pricing: OpenCart is free to use, but hosting, add-ons, and customizations may incur fees.

Analytics

14. Google Analytics

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Google Analytics is a primary source of web analytics. The service tracks data relating to a business's website, traffic, and user interactions. Google Analytics offers comprehensive reports and detailed dashboards to help businesses better understand the behavior of visitors and conversions.

For instance, the tool might help you better understand from which social or website sources your leads are finding your landing pages or which blog posts convert the most visitors.

Your business might benefit from Google Analytics if you are looking to maintain, visualize, and implement large amounts of data. If you only need to keep track of a few insights, a simpler analytics tool might be more useful.

Best for: Online businesses of any size looking to optimize their online store by understanding their website and customer behavior.

Pricing: Free for the basic analytics tool. For Analytics 360, ask for a quote.

15. Looker

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Looker is a data modeling platform that offers powerful analytics features to display business intelligence metrics on an intuitive dashboard. The software provides industry-specific insights through SQL that can inform your business decisions.

For ecommerce users, Looker provides big data on how web page traffic influences conversions and how to identify trends that might boost brand performance. Through data visualization, embedded analytics, and customized dashboards, Looker can help you effectively grow your business.

By the way, you also might want to try HubSpot's Free Inbound Marketing Software if you want to grow your ecommerce website or scale your business.

Much like Looker, the platform integrates an array of tools that track a lead's lifecycle from prospect to delighted customer. However, you get to capture, track, and analyze leads to drive conversions — all for free.

Best for: Businesses with a data-driven approach, regardless of size or industry. It's especially useful for companies that need to unify multiple data sources and want flexibility to choose their database, cloud, and workflow.

Pricing: Ask for a quote.

Getting Started

The right ecommerce platform is essential for any business looking to sell online. There's always a platform that meets your needs, no matter what your company size is. Your budget, business size, and technical expertise can help you narrow down your options.

A reliable payment processing tool is also essential to ensuring a smooth checkout process, regardless of what ecommerce platform you choose. HubSpot's Payment tool makes it easy to manage your transactions.

Get started with HubSpot's ecommerce tools today to take your online store to the next level.