Top 5 food and beverage ideas to know about right now

Ad Age's ranking of the most interesting recent food and beverage campaigns and announcements.

Top 5 food and beverage ideas to know about right now

The spot, from Wonderful Agency, LA, is airing now and will continue to air across syndication, digital streaming platforms, cable outlets, and on social media throughout 2023.

4. Tire change

One of the venerable names of the craft beer movement has been retooled for a new generation. New Belgium Brewing has introduced a new formula for its iconic Fat Tire beer, along with a new label designed to attract new beer fans and allies in the company’s commitment to fight climate issues (Fat Tire calls itself America’s first carbon-neutral beer). Brewers describe Fat Tire’s new formulation as a crisper, brighter and easier-drinking version of the 32-year-old American amber ale it is succeeding.

“The belief driving the innovation was always that drinkers shouldn’t have to compromise on experience if they picked zero-proof,” Waterman added. “Roxie delivers on just that, with a brand that advocates for consumers to own their drinking experience, their way—with or without alcohol.”

The “Bagel is Back” campaign was developed and executed by Mindshare’s creative content unit, Content+, with support from Edelman and The Social Lights. The campaign runs across paid, earned and owned channels, including TV and social. Daps directed the video, which also features nostalgia enthusiast and influencer Chrissy Allen.