Tui eyes source market expansion further into eastern Europe

Tui Group plans to expand its source markets further into eastern Europe by replicating the success of operations in Poland.

Chief executive Sebastian Ebel (pictured, left), on a visit to Warsaw, said: “New markets, new products and more customers – Tui Poland is the blueprint for the expansion of our business in eastern Europe and for additional growth. 

“Tui Poland has a very clear positioning, and that is the source of its success – focus, customer centricity and travel offerings tailored to the Polish market and the customers’ preferences. 

“These include not only the export hit of package tours, but also additional services such as excursions and insurance.”

More than one million Polish holidyamakers already travel with Tui, with Turkey, Greece and Spain the most popular summer destinations. 

The growth plans were outlined after the company outlined growth plans for the Czech Republic, aiming to double customer numbers next summer. 

Similar roadmaps have been prepared for other countries in eastern Europe, Tui disclosed. 

These markets are part of a new expansion businesses unit within the markets & airline division headed by executive board members David Schelp. 

Speaking at a group executive committee meeting in the Polish capital, he said: “Tui is currently active in 16 source markets. More will be added in the future. 

“The Polish market is particularly important for eastern Europe. Tui Poland is leading the way and is already demonstrating what Tui’s future in new markets will look like – customer focus, entrepreneurial thinking and cost awareness. 

“In Poland, we have rolled out a business model and technology platform that we will now bring to new markets in eastern Europe. I am convinced that we will replicate the success of Tui Poland in other countries, too.”