Ulta Beauty names new CMO from Samsung

Ulta Beauty announced today that it has hired Samsung executive Michelle Crossan-Mattos as its new chief marketing officer, following the death last June of Shelley Haus, who had been CMO for two years.

Crossan-Matos starts her role with the Bolingbrook, Illinois-based cosmetics giant today. Working in beauty is a return to her early marketing roots—at Procter & Gamble a decade ago, Crossan-Mattos held positions in skincare, cosmetics and fragrance. She also has experience at Vertu, a British seller of luxury mobile phones, where she worked prior to joining Samsung. She worked at Samsung for the past five years, most recently as chief marketing, citizenship and communications officer, where she handled brand experiences and social impact programs as well as U.S. consumer and B2B marketing and communications.

At Ulta, Crossan-Mattos will lead Ulta’s marketing and lucrative loyalty program. She’s also in charge of store design, public relations, consumer insight and media.

Well-known in the industry, Haus had been with Ulta for nearly a decade before her passing from cancer at the age of 49. An Ad Age Leading Woman honoree in 2021, she oversaw several of Ulta’s marketing initiatives, including its push for more diversity in its marketing and its successful shop-in-shop collaboration with Target.