VietSoft Vision Joins the Blutui Agency Web Ecosystem 

VSV appointed regional partner across Vietnam, Singapore and Thailand to accelerate digital delivery for agencies, brands and marketers 

Hamilton, New Zealand / Ho Chi Minh City, Vietnam – Blutui today announced the signing of a strategic Master Partnership Agreement with VietSoft Vision (VSV), formally bringing VSV into the Blutui Agency Web Ecosystem as the regional partner across Vietnam, Singapore and Thailand. 

The agreement positions VietSoft Vision as both a regional reseller and delivery partner for the Blutui platform, enabling creative agencies, advertising agencies, brand consultancies, digital

agencies and marketing organisations throughout Southeast Asia to access the speed, scalability and commercial advantages of the Blutui Agency Web Ecosystem. 

Under the partnership, clients can engage directly with VSV for platform access, onboarding, support and digital delivery services, or work with Blutui Labs and VSV in a collaborative model that combines AI-powered production, agency-focused workflows and scalable digital execution. 

The partnership strengthens Blutui Labs’ growing global network of agency and delivery partners focused on modernising how digital experiences are produced, managed and deployed for brands and marketers. 

A New Operating Model for Modern Agencies 

The Blutui Agency Web Ecosystem is purpose-built for agencies, brands and marketing teams seeking to improve the speed, efficiency and profitability of digital production. 

By removing up to 97% of traditional web development bottlenecks, agencies can deliver websites, campaign platforms, brand experiences, microsites, landing pages and digital products significantly faster while maintaining high standards of quality, governance and technical performance. 

The platform enables agencies to scale production capacity without proportionally increasing development overhead, allowing teams to focus more on strategy, creativity and client value while reducing delivery friction. 

For Southeast Asia, the partnership provides local access to both the Blutui platform and a regional delivery capability through VietSoft Vision. 

Building a Global Agency Technology Network 

VietSoft Vision joins a rapidly expanding international network of Blutui Labs partners focused on modernising digital production across the advertising, marketing and creative industries. 

This includes the partnership with WOW Group in the United Kingdom and Europe, and Method+Motion in the APAC region, forming a growing global ecosystem of agencies, production partners, and delivery specialists aligned around a shared goal: faster, more efficient and more scalable digital production for Adland. 

Together, these partnerships are creating a new model for how agencies and brands access production capability by combining AI-powered workflows, agency-centric technology and regional delivery expertise. 

Graeme Blake, CEO of Blutui and Blutui Labs 

“This partnership is about helping agencies, creative businesses and brands deliver better digital work faster and more profitably.” 

“VietSoft Vision brings strong digital delivery capability, operational excellence and deep regional market knowledge. By combining that capability with the Blutui Agency Web Ecosystem, we’re creating a powerful platform for agencies and brands throughout Vietnam, Singapore and Thailand.” 

“Whether clients engage directly through VSV as a regional reseller and support partner, or through Blutui Labs with VSV acting as a delivery partner, they gain access to a model that dramatically reduces production bottlenecks while improving quality, scalability and commercial outcomes.” 

“VSV also joins a growing international network of Blutui Labs partners, including WOW Group in the UK and Europe and Method+Motion in APAC, as we continue building a global ecosystem designed for the future of agencies, marketers and brands.” 

Stanley Luong, Managing Director, VietSoft Vision 

“We believe the future of digital delivery lies in the intelligent combination of creativity, AI and modern production technology. Blutui provides a platform that enables agencies and brands to accelerate digital production without compromising quality.” 

“As the regional partner for Vietnam, Singapore and Thailand, VietSoft Vision is excited to help agencies, marketers and brands access the Blutui Agency Web Ecosystem while providing local onboarding, support and delivery expertise.” 

“This partnership gives our clients a next-generation production model that is faster, more efficient and commercially compelling.” 

Anh Phong, Technology Solution Director, VietSoft Vision 

“What attracted us to Blutui is that it has been purpose-built for modern agency and digital production workflows. It removes many of the inefficiencies between strategy, creative development, design execution and digital deployment.” 

“The platform enables teams to focus on delivering high-quality digital experiences rather than being constrained by traditional production bottlenecks. The result is greater agility, faster delivery and stronger outcomes for clients.” 

“By combining the Blutui Agency Web Ecosystem with VSV’s delivery capability, we’re enabling agencies and brands to move faster in increasingly competitive markets.”

About Blutui Labs 

Blutui Labs is a network of international in-market sales, support and agency delivery partners leveraging the Blutui Agency Web Ecosystem, the digital production platform designed specifically for agencies, brands and marketing teams. The platform enables organisations to accelerate website, campaign and digital experience delivery while removing up to 97% of traditional development workflow bottlenecks. Blutui combines intelligent automation, AI, MCP, hybrid Agentic Skills and modern production practices to help agencies deliver more high quality work, more efficiently. 

About VietSoft Vision 

VietSoft Vision (VSV) is a digital delivery and technology services organisation supporting agencies, brands and marketing teams across Southeast Asia. Through its partnership with Blutui Labs, VSV serves as the official regional Blutui partner for Vietnam, Singapore and Thailand, providing platform access, onboarding, support and delivery services for the Blutui Agency Web Ecosystem.