Visa accelerates its crypto ambition with new S’pore hire to drive crypto solutions in APAC

Visa is hiring a Senior Director role in Singapore to drive crypto solutions in Asia Pacific.

The person will support crypto business development activities and infrastructure partnerships in the region, with the goal of continuing to grow the financial services firm’s position in the markets it serves.

The role includes generating new revenue streams and delivering crypto solutions for Visa’s partners including banks, fintechs, merchants, crypto wallets, and exchanges.

He or she has to serve as a subject matter expert both internally and externally, and lead the training for internal teams.

The person will also be tasked to scale emerging crypto product lines from initial proof of concept through go-to-market execution spanning pricing, strategy, deal structuring, and client support.

Visa growing crypto arm

Despite holding a market capitalisation of more than US$500 billion, the payments behemoth is trying to reposition itself amid fintech disruptions and the rapidly digitizing world.

The strategy extends to cryptocurrency. In recent years, it has been establishing relationships with crypto entities Coinbase, Circle, and FTX, among others, with the goal to make it easier for users of those platforms to buy products and services with their crypto. This also gives Visa new revenue opportunities.

In July, Visa revealed that it has partnered with no less than 50 crypto platforms via card programs that “make it easy to convert and spend digital currency at 70 million merchants worldwide.”

What’s more, the company revealed in the first half of this year, that it had facilitated more than US$1 billion in transactions via crypto-linked Visa cards.

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Featured Image Credit: Visa