Walmart promotes shopping carts from Barbie, Becky G and Patrick Mahomes

Celebrities do sell, but new campaign is meant to highlight retailer's versatility in extension of “Welcome to Your Walmart” campaign.

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Jul 12, 2023 - 21:01
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Walmart promotes shopping carts from Barbie, Becky G and Patrick Mahomes

The concept has legs to bring in other celebrity shoppers over time, which is part of the appeal, Schlaybaugh said.

Celebrities and entertainment sell Walmart merchandise pretty readily, sometimes accidentally, as was the case when a $7 boys shirt worn by Kieran Culkin (as Roman Roy) on the finale of “Succession” in May sold out almost instantly on Walmart.com as the show aired. The retailer also has assembled a growing array of exclusive merchandise backed by celebrities ranging from Drew Barrymore (Flower Beauty and Beautiful housewares), John Legend (Loved01), Kevin Hart (VitaHustle vegan protein powder) and Chris Evans (limited edition Jinx dog treats box).

But the idea here is really to point out Walmart’s versatility.

“This was really born out of the idea that Walmart is the store that has the thing for you, however you need it,” Schlaybaugh said. “So this might mean a few taps on Walmart’s app to pick up water balloons for the whole neighborhood or have supplies delivered in time for that bonfire, or floaties for the pool.”