Watch at 11 a.m. EST: Inside Wunderman Thompson's metaverse space
Wunderman Thompson executives Emma Chiu and Gareth Jones, and Odyssey CEO Reid SantaBarbara discuss the creative agency’s move into the metaverse.
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Wunderman Thompson opened a metaverse space within Odyssey in January after publishing a report on consumer trends and brand opportunities in the virtual world. Currently, the space has areas for retail, gaming and conferencing, showing the capabilities of the metaverse.
The agency partnered with Odyssey to explore how these innovative technologies may impact their clients and the future of their business.
