Watch at 12:30 p.m. EDT—Purpose Marketing Hits and Misses from Ikea, PetSmart, Dove and more
Purpose marketing expert Thomas Kolster explores the best and worst of some new campaigns.
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E.J. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. He also contributes reporting on the beverage, automotive and sports marketing industries. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics.
