Watch live at 11 a.m. EDT: What will drive this year's upfront negotiations?

AD AGE IN-DEPTH: TV PIVOT AGENDA

Monday, May 24

Welcome remarks
Jeanine Poggi, editor, Ad Age

Rita Ferro, president of advertising sales, Disney

Everything everywhere all at once: The new TV
Sponsor session
Jim Tricarico, president of sales and chief revenue officer, Cadent
Interviewer: John Dioso, Studio 30 editor, Ad Age

Kim Kelleher, president of commercial revenue partnerships, AMC Networks

Diverse-owned media panel
Lynnwood Bibbens, CEO and founder, ReachTV
Aki Li, VP of sales and marketing, Crossings TV
Jessica Ricaurte, chief revenue officer, Nuestra.tv

Connected TV and the evolution of audiences
Sponsor session
Serge Matta, head of commercial, LG Ads Solutions
Interviewer: John Dioso, Studio 30 editor, Ad Age

Donna Speciale, president of advertising sales and marketing, TelevisaUnivision U.S.

Peter Olsen, president of ad sales, A+E Networks

Marianne Gambelli, president of advertising sales, marketing and brand partnerships, Fox

Jo Ann Ross, president and chief advertising revenue officer, U.S. advertising sales, Paramount

Rob Tuck, executive VP of national sales, The CW

Advertisers on the future of measurement
Melissa Grady Dias, global chief marketing officer, Cadillac
Joanne Leong, VP and director of global partnerships, Dentsu
Rob Master, VP of media and marketing for North America, Unilever
Moderator: Jack Neff, editor-at-large, Ad Age