Watch the newest commercials from Kohl’s, I Love NY, Mastercard and more
I Love NY, the tourism marketing initiative of the New York Department of Economic Development, says, “It’s time to get out and explore New York State.”
Troov
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Kohl’s hypes its current “epic deals” on T-shirts, tank tops, kitchen electrics and more. An announcer for I Love NY, the tourism marketing initiative of the New York Department of Economic Development, says, “It’s time to get out and explore New York State” in a fresh TV cut of its latest spot. (A web version of this ad debuted on YouTube on June 14.) And Mastercard says that “getting closer and closer together” as the pandemic subsides is “Priceless.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Today, NBC
Brand Overview for Last 30 Days
Impressions: 237,524,982 (5% of industry)
Est. TV Spend: $2,065,721 (4% of industry)
Interruption Rate: 2.37%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Modern Family, FOX
Brand Overview for Last 30 Days
Impressions: 46,811,689 (1% of industry)
Est. TV Spend: $259,237 (1% of industry)
Interruption Rate: 1.40%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: First Take, ESPN2
Brand Overview for Last 30 Days
Impressions: 27,666,055 (<1% of industry)
Est. TV Spend: $3,246 (<1% of industry)
Interruption Rate: 0.81%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Si nos dejan, Univision
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: John Belushi: It Happened Here, Reelz Channel
Brand Overview for Last 30 Days
Impressions: 2,407,233,871 (22% of industry)
Est. TV Spend: $9,539,779 (19% of industry)
Interruption Rate: 1.01%
Attention Index: 99 (1% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
