Watch the newest commercials from Planters, Booking.com, Honey Nut Cheerios and more

Planters hypes its new flavored cashews.

Tfoso

Jul 14, 2023 - 21:02

0 14

Watch the newest commercials from Planters, Booking.com, Honey Nut Cheerios and more

Today's TV Ad Highlights

Data provided by iSpot.tv

Brand Overview for Last 30 Days

Impressions: 4,624,732,858 (29% of industry)

Est. TV Spend: $27,657,679 (30% of industry)

Interruption Rate: 2.32%

Attention Index: 95 (5% more interruptions than avg.)

Premiered on: Family Matters, TBS

Brand Overview for Last 30 Days

Impressions: 2,049,307,731 (31% of industry)

Est. TV Spend: $9,075,678 (30% of industry)

Interruption Rate: 1.91%

Attention Index: 99 (1% more interruptions than avg.)

Premiered on: CMT Music, CMTV

Brand Overview for Last 30 Days

Impressions: 846,528,917 (15% of industry)

Est. TV Spend: $3,099,303 (15% of industry)

Interruption Rate: 1.10%

Attention Index: 101 (1% fewer interruptions than avg.)

Premiered on: Below Deck Sailing Yacht, BRAVO

Brand Overview for Last 30 Days

Impressions: 1,140,249 (<1% of industry)

Est. TV Spend: $45,490 (<1% of industry)

Interruption Rate: 6.77%

Attention Index: 84 (16% more interruptions than avg.)

Premiered on: For Your Love, Cleo TV

Brand Overview for Last 30 Days

Impressions: 1,030,079,783 (20% of industry)

Est. TV Spend: $4,486,583 (19% of industry)

Interruption Rate: 1.66%

Attention Index: 97 (3% more interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.