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Today's TV Ad Highlights

Data provided by iSpot.tv

Official Film

Premiered on: Judge Steve Harvey, ABC

Brand Overview for Last 30 Days

Impressions: 1,351,222,094 (70% of industry)

Est. TV Spend: $11,208,157 (75% of industry)

Interruption Rate: 2.99%

Attention Index: 93 (7% more interruptions than avg.)

Bobbleheads

Premiered on: FIFA Women's World Cup Live, FOX

Brand Overview for Last 30 Days

Impressions: 198,741,056 (11% of industry)

Est. TV Spend: $532,622 (5% of industry)

Interruption Rate: 1.15%

Attention Index: 106 (6% fewer interruptions than avg.)

Stare Down

Premiered on: CBS Evening News With Norah O'Donnell, CBS

Brand Overview for Last 30 Days

Impressions: 779,014,574 (91% of industry)

Est. TV Spend: $3,116,798 (86% of industry)

Interruption Rate: 2.53%

Attention Index: 103 (3% fewer interruptions than avg.)

Dream, Plan, Hustle, Repeat

Premiered on: School of Golf, Golf

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Cocktail Party

Premiered on: Venom, FX

Brand Overview for Last 30 Days

Impressions: 893,325 (<1% of industry)

Est. TV Spend: $0 (<1% of industry)

Interruption Rate: 0.28%

Attention Index: 146 (46% fewer interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.