Werther’s Original Partners With Immediate Media to Whip Up Crafted Recipes

Werther's Original 'A Little Piece of Warmth' campaign. Image Source: Werther's Original

A multi-platform campaign, A Little Piece of Warmth by Werther’s Original and Immediate Media inspires home cooks to try bespoke recipes using Werther’s Original.

The mouth-watering confectionary brand Werther’s Original has partnered with Immediate Media, rolling out its A Little Piece of Warmth campaign.

The highly anticipated campaign includes a massive targeted digital display alongside social media outreach. Correspondingly, leading brands like BBC Good Food, Easy Cook and Olive from Immediate Media Company have also begun showcasing the campaign’s digital display. Eventually, the initiative will drive potential audience to a digital hub.

Besides this, the digital hub inspires home cooks to professionally create recipes using Werther’s Original’s exotic caramel flavors. Immediate’s food team has featured several fascinating recipes incorporating Werther’s Original candies, from banana bars to caramelised Korean beef and many more.

The Immediate Content Studio, Imagine, will handle everything from video content to imagery. Further propagation of the campaign will see active advertisements through print media, podcasts, and live events.

Immediate Media remarked that the campaign will reach new heights of prosperity with the digital ad takeover of BBC Good Food and video-first social amplification. Further augmentation will occur with a thrilling competition on the campaign’s microsite.

For its print campaign, Werther’s Original and Immediate Media have initiated a firm activation. The activation involves making its way to the Olive Magazine cover. To upscale the audience outreach, one can also catch the campaign in BBC Good Food, BBC Gardeners’ World, and Radio Times.

Furthermore, the campaign will also have podcast sponsorships of Tom Kerridge’s podcast, Plodcast, with BBC Countryfile, and Olive podcast.