Work-life conundrum in adland: how hybrid working risks creating the same long-hours trap

Flexible working has been presented as a route to better harmony between jobs and down time, but could the ad sector’s long-hours culture end up remaining, only in a different guise?

Hollif Hollif
Mar 31, 2022 - 21:06
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Work-life conundrum in adland: how hybrid working risks creating the same long-hours trap

Flexible working has been presented as a route to better harmony between jobs and down time, but could the ad sector’s long-hours culture end up remaining, only in a different guise?

by Nicola Merrifield

Woman sits at laptop at night with sleeping baby behind herFlexible working could have the unintended effect of longer hours (photo: Getty Images)

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