Why HSBC is betting on simplicity with its biggest marketing investment to date

HSBC CMO Nicole German on the thinking behind the bank’s first global corporate banking campaign – live in 20 markets.

MikeTyes MikeTyes
Sep 23, 2025 - 08:41
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Why HSBC is betting on simplicity with its biggest marketing investment to date

HSBC CMO Nicole German on the thinking behind the bank’s first global corporate banking campaign – live in 20 markets.

by Nikita Mishra

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