Why tactical ads need a strategy
Recent political sagas, high-profile court cases and national events have lent themselves to reactionary ads, but should brands and their partner agencies jump in without a longer-term plan? Experts explain the growing need for strategies behind tactical ads.
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Recent political sagas, high-profile court cases and national events have lent themselves to reactionary ads, but should brands and their partner agencies jump in without a longer-term plan? Experts explain the growing need for strategies behind tactical ads.
by Jonathan Weinburg
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