5 Content Types That AI Cannot Take Over For Writers
Creating quality content is an intricate process. It requires a significant amount of time and effort to come up with content capable of engaging the intended audience. It’s one of the reasons why businesses with an online presence have...
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Creating quality content is an intricate process. It requires a significant amount of time and effort to come up with content capable of engaging the intended audience.
It’s one of the reasons why businesses with an online presence have started leveraging AI-powered solutions to fuel their content creation workflows.
These tools may have made it easier for businesses to create content for their respective audiences. However, the situation has become a bit concerning for writers.
With AI-powered tools dominating the creator’s economy, people often wonder if artificial intelligence will replace human writers in the future.
A straightforward answer to this is no. AI-powered solutions can’t replace human writers, especially when it comes to creating certain types of content.
AI is more of a facilitator than a replacement for writers. It may make the intricate process of content creation easier. However, even the most powerful AI tools have a few limitations.
In this article, we will be discussing the types of content that AI cannot take over for writers.
So, without further ado, let’s start.
How Limitations of AI Won’t Let It Replace Writers
Before we discuss the content types, let’s talk about the limitations of AI tools and how they prevent artificial intelligence from replacing human writers.
When talking about the limitations of AI tools, lack of creativity or originality comes at the top of the list.
Each writer has a different thought process. You can give the same topic to different writers, and the content they end up creating will not be very similar.
They all may come up with their two cents on the topic, and their point of view may drastically differ. It’s not the same with AI-powered solutions that you may leverage to create content.
You may use different AI prompts to create content that meets your requirements. However, the result will be more or less generic.
Furthermore, AI lacks emotional intelligence. So, unlike human writers, the content you create using AI may not help you connect with your target audience.
AI lacks empathy, which is necessary to engage the intended audience and establish a strong connection with them.
That’s how you successfully convey your message to your readers, and they pay heed to what you say.
AI-powered tools may help you create well-researched and detailed content, but you need a human touch to drive engagement.
Writers use different styles to connect with diverse audience segments. That’s something AI generally fails to accomplish.
To put it simply, you can create informative content using AI, but it won’t be just as engaging compared to humans, especially when creating the following types of content.
Content Types that AI Cannot Take Over
There may be different content types that AI struggles to create and is unable to take over for writers. However, we will cover the noteworthy ones.
1. Creative Content
One of the critical limitations of AI is that it doesn’t have a thought process. It just generates an output as per your prompts.
The content that AI creates may be comprehensive, but it falls short of creativity. AI-powered solutions lack intuition. The tools can’t come up with original ideas and can only leverage information already available online.
As a result, you end up creating a generic post, which is no different from hundreds of content pieces published online.
Not only will this affect your ability to engage your target audience, but it also affects your SEO performance.
Creative content makes you stand out from others, which boosts your search engine rankings and enables you to generate more traction organically.
Human writers are capable of perceiving things differently and coming up with unique ideas when it comes to creating content.
However, AI relies on its training data to generate content for you as per the prompts you enter into the system.
Hence, AI often does a lackluster job when your goal is to create an innovative content piece that sets you apart from other competing players.
2. Personalized Content
AI tools also perform poorly when you use them to create content personalized to the needs and preferences of your target audience.
Personalization is the key to engage your target audience with the content you create. Around 67% of marketers say that personalization has helped them boost engagement, increase conversions, and improve retention.
For this, you need to be familiar with the needs or preferences of your target audience and tailor your content accordingly.
Since AI lacks emotional intelligence, it’s unable to empathize with readers. So, the chances of AI-powered tools to create personalized content are quite slim.
It’s where the human writers shine. They can relate to the feelings or emotions of the readers and effortlessly create personalized content.
3. User-Generated Content
You can’t simply leverage AI to create user-generated content. Be it reviews, testimonials, or success stories, AI-powered tools can’t help you create it. The writers here are the users of the solutions that you offer.
User-generated content, such as reviews, helps 90% of people make up their minds and influences their buying decisions.
People generally rely on reviews or testimonials when they want to purchase products or services online, especially when it comes to buying from unfamiliar brands.
User-generated content helps you engage your target audience and convince them to try your solutions. It fuels the social proof and enables you to generate quality leads for your funnel. And AI can’t help you create this type of content.
Even if you decide to use AI to create user-generated content, you’ll be technically misleading your audience, as the reviews or testimonials will not be genuine.
4. Trending Topics
AI-powered solutions are constantly evolving and learning new concepts. However, access to relevant information for these tools is still limited to their training models.
The tools may claim not to have a cutoff date and say that they have access to the latest data. However, they won’t be able to perform well when it comes to creating content on trending topics.
AI tools are unable to process data beyond their training. So, it prevents them from facilitating your access to the latest information.
Creating content around the latest trends is one of the best ways to generate traction online and boost your traffic.
It amplifies your ability to attract new visitors to your platform, as people are already talking about the topics that you plan to cover.
Leveraging AI won’t help you here. Only human writers can do their research and explore relevant sources of information to come up with engaging content around trending topics.
5. Expert Reviews
AI-powered tools may be able to explore the internet in a matter of seconds and access useful information from relevant sources. However, they lack domain-specific expertise.
AI tools can explore valuable insights online, organize them, and present them to you in a meaningful way, but the content you create through AI lacks topical depth.
So, it’s a no-brainer that AI can’t help you create expert reviews, as they require years of exposure in a respective field.
If you ask AI to review a particular product or a service and create content showcasing the user experience, the tools won’t do a good job. They’ll just explore other reviews published online and provide you with an output as per the prompt.
This type of content has to be created by humans, as they’re capable of testing the solutions and creating content that highlights their experience.
The same goes for experts in different fields. AI-powered tools can’t make up for the years of knowledge and hands-on experience of professionals. So, the content these tools create is very generic.
It’s a Wrap
To sum it up, AI-powered tools may have made it easier for you to create content, but they can’t be considered a replacement for human writers.
AI doesn’t have a thought process, creativity, empathy, and personal experiences. So, the content that it creates generally lacks depth and personalization.
You can leverage AI to fuel your content creation workflows. However, relying solely on AI-powered solutions to create content would be a mistake, as it’ll affect your ability to engage the intended audience.
AI may have come a long way, but due to its limitations, it can’t replace human writers, especially when it comes to creating the discussed content types.
