AB InBev is Cannes Lions Creative Marketer for the second straight year
Cannes Lions cites AB InBev’s ‘commitment to creativity’ in honoring its first repeat winner.
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AB InBev won 49 Lions—one Grand Prix, 10 Gold, 19 Silver and 19 Bronze—across 10 brands from seven countries at the 2022 Cannes Lions festival. That was nine more Lions than it won the previous year.
Cook said belief in creativity from the very top, including the board and CEO Michel Doukeris, has been critical to AB InBev’s success, including all-time high full-year volumes in 2022.
“They’ve also scaled, using the best practice established in the U.S. as a blueprint for their approach across other markets,” Cook said. “All of this has delivered incredible business results, and the fact that they now use the number and breadth of Lion wins as a core measure of success shows just how powerful creativity is in driving progress.”
