Ad industry experts warn against the 'rabbit hole' of measuring visual attention

Panellists at Thinkbox's 'Attention in Context' event say advertisers who overlook the importance of sound in visual ads are 'missing a piece of the puzzle'.

FrankLin FrankLin
Apr 22, 2022 - 21:04
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Ad industry experts warn against the 'rabbit hole' of measuring visual attention

Panellists at Thinkbox's 'Attention in Context' event say advertisers who overlook the importance of sound in visual ads are 'missing a piece of the puzzle'.

by Shauna Lewis

A group of people watching a screenThinkbox: panellists discussed how technology to measure visual attention was more established than tech to measure audio attention

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