Advertising is failing Britain's disabled population – we must do better

Disabled people are largely underrepresented in advertising, despite making up a fifth of the population. Here's why we are challenging the industry to portray disabilities in our annual Diversity in Advertising Award.

Advertising is failing Britain's disabled population – we must do better

Disabled people are largely underrepresented in advertising, despite making up a fifth of the population. Here's why we are challenging the industry to portray disabilities in our annual Diversity in Advertising Award.

by Zaid Al-Qassab

A portrait of Channel 4 chief marketing officer Zaid Al-QassabChannel 4 chief marketing officer Zaid Al-Qassab

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