Airports ‘turn orange’ in easyJet holidays branding take over
Operator runs promotions at nine UK airports
Troov
Nine UK airports have been turned orange in an advertising take over by easyJet holidays.
The holiday imagery and orange branding has been placed at Belfast International, Birmingham, Manchester, Edinburgh, Glasgow, Stansted, Luton, Gatwick and Bristol.
The operator’s biggest out-of-home marketing investment branded six of the UK’s largest airports with a year-long commitment, in addition to a three-year deal with Gatwick.
The projects include the largest airside advertising site at Belfast international, an outdoor site opposite terminal 3 at Manchester airport and a car park takeover at Birmingham airport, where easyJet is developing a new base.
Easyjet holidays head of marketing Chris Brown said: “We’re delighted to have invested in our biggest ever out-of-home branding takeover in airports across the UK.
“As the UK’s fastest growing holiday company, we want to reach holidaymakers, sun-worshippers and city explorers, and let them know about our brilliant holidays at unbeatable prices.
“We’re looking forward to a future of continued commitments to marketing investment and partnerships with our airports.”
