Antigua and Barbuda tourist board unveils advertising campaign
‘AND’ theme highlights attractions of twin-island destination
BigThink
The Antigua and Barbuda Tourism Authority has unveiled its global summer advertising campaign with the theme of ‘AND’ highlighting the attractions of the twin-island destination.
Charles Fernandez, tourism minister, said: “It was vital for us to launch a campaign for the summer which communicates our unique offering as a holiday experience and so we are delighted that this is reflected in the look and feel of our new digital and social advertising imagery.
“It has all been carefully curated so that the consumer can be in no doubt that Antigua and Barbuda offers the perfect combination of luxury and value.”
The campaign has four main image themes: ‘Enjoy Carnival’, ‘Stunning Islands’, ‘Gorgeous Beaches’ and ‘Gourmet Seafood’.
Colin James, chief executive of the Antigua and Barbuda Tourism Authority, added: “The campaign shows how much Antigua and Barbuda has to offers as a destination in a totally ownable and memorable way.
“The ‘AND’ provides us with a vehicle to showcase the islands’ many sides.”
