Asana’s new ‘AI teammate’ can tell people what to do at work

Asana’s platform already helps teams lay out tasks and see who is assigned which responsibilities, and now it says “AI teammates” will step in with advice and plans for who should work together to get things done.

In a press release, Asana says its AI model can use stored information about the historical relationships and past projects of teams to assign work to the people with the best-matched skill sets, like tagging designers who know brand styles to work on creative projects. It can also look for missing information before responding to a request and proactively reach out to gather that data for the team.

According to Asana co-founder and CEO Dustin Moskovitz, “We’re able to do this better than anyone else because we built Asana on the Work Graph, which maps the relationship between the work your team does, the information about that work, and the people doing the work.”

Asana’s release didn’t go into specific examples but said customers are already testing it, like one unnamed marketing organization where it says the AI bot is putting together tailored marketing content, translating assets into different languages, and standardizing workflows.

The company also announced a chat interface for the AI teammate so users can ask it questions about their current project.