Attraction World Group collaborates with Buyagift

Agents are being offered access to experiences ranging from dining out to spa days via a tie-in between Attraction World Group and specialist provider Buyagift.

The partnership will see Attraction World Group’s customers able to access some of Buyagift’s catalogue of experiences.

Buyagift offers more than 4,500 experiences that customers can purchase. 

AWG said: “With over 500,000 gifts purchased by customers each year, Buyagift’s vision perfectly aligns with Attraction World Group, which is focused on connecting people to the world’s most unforgettable experiences. 

“AWG currently work directly with over 20,000 tours, activities, and attractions in more than 30 countries, offering one of the largest experience collections.”

AWG head of supply Martyn Sansom said: “This is an exciting opportunity for AWG to provide 1,000s of gifting experiences to our network of agents and customers. 

“The gifting experience is a great fit for our portfolio of attractions, and one that our customers will love. 

“We are really looking forward to developing this relationship with Buyagift and taking it from strength to strength.”

Head of trade sales Kelly Hayre added: “With trade partners across UK and Ireland, we’re so excited to be able to launch such an incredible range of gift experiences, which we know they’re going to love. Perfect for Christmas, Valentine’s Day and many other key dates and occasions throughout the year, this is a fantastic opportunity for all to take advantage of.  We’re thrilled to be able to add yet another great range of products to our ever-growing trade portfolio.”

Buyagift retail and corporate sales director Jag Banwait added: “This partnership will see us being able to provide our experiences to new audiences through Attraction World’s extensive range of customers and clients.”