‘Uncover Travel’ theme of new Travel Network Group campaign

The Travel Network Group agents are to encourage travellers to discover new destinations around the world in a new marketing initiative. 

The aim of the ‘Uncover Travel’ campaign is to help broaden consumer horizons, encouraging them to consider new destinations and explore different cultures. 

TTNG, which represents more than 1,150 independent travel businesses, is providing members with campaign assets ranging from in-store window displays to social media content.

Assets created for the campaign feature images of a range of holiday types, spanning wellness retreats to luxurious escapes, designed to encourage customers to try something new. 

Group marketing director Ross East said: “Launching the campaign is helping our members connect with their customers and drive important conversations about travel, as well as helping them find added excitement for going on holiday and awakening uncovered places to visit.

“We have provided our members with the tools and knowledge needed to inspire consumers to travel to new destinations and explore new cultures and experiences.” 

Chief executive Gary Lewis added: “This campaign is designed to help our members reinforce confidence in holidaymakers to travel somewhere new and experience different adventures from their previous holidays. 

“The assets and tools offered to members will support them proactively market these new destinations to consumers and drive new conversations.