Batman, Spiderman power cinema ad sales to above pre-pandemic levels
A strong Q1 and mouthwatering 2022 movie slate has left cinema ad chiefs bullish, with one channelling the spirit of supermodel Linda Evangelista in her appraisal of the sector.
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A strong Q1 and mouthwatering 2022 movie slate has left cinema ad chiefs bullish, with one channelling the spirit of supermodel Linda Evangelista in her appraisal of the sector.
by Arvind Hickman
Spiderman could not have foreseen how successful cinema would be at the start of 2022
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