BBH’s Karen Martin: Creativity is 'our secret weapon, it’s how we win'
Speaking at the Campaign Year Ahead Breakfast Briefing, the Bartle Bogle Hegarty CEO said agencies should use creativity as the ultimate 'competitive advantage' to accelerate commercial success.
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Speaking at the Campaign Year Ahead Breakfast Briefing, the Bartle Bogle Hegarty CEO said agencies should use creativity as the ultimate 'competitive advantage' to accelerate commercial success.
by Lucy Keitley
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