Purpose-driven campaigns top Warc Effectiveness 100 ranking

Success of Nike, Unilever et al contradicts purpose detractors.

AbJimroe AbJimroe
Mar 17, 2022 - 21:04
0 29
Purpose-driven campaigns top Warc Effectiveness 100 ranking

Success of Nike, Unilever et al contradicts purpose detractors.

by Daniel Farey-Jones

A composite image of purpose-driven campaigns and brandsClockwise from top left: Nike's 'Crazy Dreams', Unilever, Home Centre's 'A Dad's Job' and Guarana Antartica's 'She Can'

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