Classifields ads

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Women's basketball players see surge in brand NIL deals

Women's basketball players see surge in brand NIL deals

Their highly-engaged social audiences make them strong choices for brands.

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Buy now, pay later for groceries—why shoppers are using delayed payments for basics

Buy now, pay later for groceries—why shoppers are using...

Increasingly, consumers are turning to buy now, pay later services to pay for their...

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Deceptive marketing—how to avoid brand damage and regulatory scrutiny

Deceptive marketing—how to avoid brand damage and regulatory...

4 ways to correctly manage influencers, environmental claims and customer reviews.

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Inside GM's zero-party data strategy that defies cookies to sell EVs

Inside GM's zero-party data strategy that defies cookies...

GM's head of performance marketing talks at Adobe Summit about clean cars and clean...

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Manoj Agarwal becomes BNP Paribas regional DCM leader

Manoj Agarwal becomes BNP Paribas regional DCM leader

As the collapse of SVB and crisis at Credit Suisse are spurring fears around capital...

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UBS-Credit Suisse merger leads to $17 billion AT1 bond wipeout

UBS-Credit Suisse merger leads to $17 billion AT1 bond...

The deal exposes the risks associated with the high yield securities and is likely...

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China’s green bond market: The next frontier

China’s green bond market: The next frontier

Recent efforts to align sustainable bond principles with international best practices...

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China tourism and unrecorded capital outflows: how travel tells a tale

China tourism and unrecorded capital outflows: how travel...

As an avenue of unofficial and unrecorded capital flight, tourism has always been...

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Hear from TikTok creators Tinx and Rod at Ad Age’s Creator Summit

Hear from TikTok creators Tinx and Rod at Ad Age’s Creator...

The two have quickly become recognizable faces on FYPs everywhere.

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Streaming TV advertising in 2023—everything marketers should know

Streaming TV advertising in 2023—everything marketers should...

Streaming has transformed how and what we watch. Here's how streamers and advertisers...