Classifields ads

bg
Hot sauce brand Truff debuts first TV ad after social media success

Hot sauce brand Truff debuts first TV ad after social media...

The brand's first national ad seeks to introduce grocery shoppers not familiar with...

bg
Working through a recession—5 ways agencies can ensure sustainable growth

Working through a recession—5 ways agencies can ensure...

Clear, actionable steps are needed to guide teams toward common goals.

bg
Post-cookie data glossary—key words and terms marketers need to know

Post-cookie data glossary—key words and terms marketers...

An overview of post-cookie phrases from Conversions APIs to retail media networks,...

bg
U.S. ad spend to top $300 billion for the first time by year’s end, Magna predicts

U.S. ad spend to top $300 billion for the first time by...

Midterm political spending is up more than 50% compared to the 2018 election cycle,...

bg
Delta puts its brand inside L.A. Olympics logo as part of new sponsor perk

Delta puts its brand inside L.A. Olympics logo as part...

Top-tier sponsors of the 2028 Los Angeles Olympics can now embed their trademarks...

bg
Reaching Hispanic audiences—what boxing can teach marketers

Reaching Hispanic audiences—what boxing can teach marketers

3 ways to build a credible brand audiences can trust.

bg
Why brands are taking livestream shopping off Facebook and TikTok

Why brands are taking livestream shopping off Facebook...

Livestream shopping and shoppable ad efforts from the likes of TikTok and Meta,...

bg
Tide enlists NFL stars to help them wash fans' lucky jerseys

Tide enlists NFL stars to help them wash fans' lucky jerseys

Las Vegas Raiders wideout Davante Adams is among those featured in a new TV and...

bg
Canadian Bank CIBC selects NFA’s Courage as its lead creative agency

Canadian Bank CIBC selects NFA’s Courage as its lead creative...

Account marks first significant win for shop founded by former Rethink executives.

bg
TBWA\Worldwide acquires innovation agency dotdotdash

TBWA\Worldwide acquires innovation agency dotdotdash

Dotdotdash has worked with the Omnicom agency on projects for Adidas and McDonald’s.

bg
Why brands need to embrace discomfort and lead the difficult conversations amid social, cultural and economic inequity

Why brands need to embrace discomfort and lead the difficult...

We need more and different perspectives engaged in shaping our world.

bg
EQT exits packaging player GPA

EQT exits packaging player GPA

During the five-year period that EQT held its stake in GPA, the packaging firm made...

bg
Strategy shift: PwC hones in on digital transformation and ESG initiatives to deliver sustainable returns

Strategy shift: PwC hones in on digital transformation...

The firm has made new leadership appointments to help clients derive better value...

bg
Start-up success: The Philippines emerges

Start-up success: The Philippines emerges

The Philippines used to be the target of jokes about valuation discounts, but now...

bg
Barclays announces leadership appointments across sustainability

Barclays announces leadership appointments across sustainability

The bank has appointed Marie Freier as global co-head of Sustainable and Impact...

bg
Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst...

The second annual edition of the conference, slated for Oct. 18-20, will add in-person...