Classifields ads
PepsiCo to launch new Sprite competitor to target Gen Z
VaynerMedia has brand account for Sierra Mist successor.
Pinterest shows how retail media networks and data clean...
Forget electronics, advertisers want to talk about post-cookie ad targeting and...
Ad business cut 3,500 jobs in December as market goes cold
Ad employment declined in three of the past four months. Overall U.S. employment...
McDonald's rolls out new growth plan—and adds duties for...
The fast-food giant will speed up store openings and consider jobs cuts.
Marketers’ consumer data may be extremely flawed—how Truthset...
Truthset launches Data Collective, comprised of 20 players in the space, to find...
5 ways influencer marketing will be impacted by an economic...
Shrinking marketing budgets in the face of an impending economic downturn will change...
Dry January marketing—how brands are reaching the sober-curious
As interest in sober lifestyles increases, brands move to capitalize.
DE&I—how brands and agencies can prevent layoffs from undermining...
4 ways for companies to maintain their commitment during downsizing.
Why real estate brands are cutting ad spend and adopting...
Amid layoffs and rising interest rates, real estate brands have pulled back from...
