Classifields ads

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Paramount restructures ad sales with focus on agencies

Paramount restructures ad sales with focus on agencies

Recently appointed sales president John Halley appoints team of holding company...

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Meta completes MRC audit of its brand safety policies

Meta completes MRC audit of its brand safety policies

Facebook owner Meta touts attaining accreditation after bruising battle with marketers...

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Etsy’s holiday campaign emphasizes the meaning of gifts

Etsy’s holiday campaign emphasizes the meaning of gifts

Etsy again leans into more emotional storytelling in its holiday campaign this year...

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Target boosts investment in Black and Latino-owned media by 30% this holiday season

Target boosts investment in Black and Latino-owned media...

Target is increasing its investment in Black-owned and Latino-owned media by 30%...

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Procter & Gamble brands aim to end dental inequities by 2030

Procter & Gamble brands aim to end dental inequities by...

On National Brush Day follow up to Halloween, Crest and Oral-B tout buy-one give-one...

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CMO anxieties revealed at ANA Masters of Marketing

CMO anxieties revealed at ANA Masters of Marketing

Execs discuss improving multicultural marketing, protecting against budget cuts,...

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How Macy’s is planning for the holidays amid potential shopper pullback

How Macy’s is planning for the holidays amid potential...

Macy's will air a series of spots highlighting Toys "R" Us and its personalized...

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Big 12 finalizing media rights deal with ESPN and Fox

Big 12 finalizing media rights deal with ESPN and Fox

The Big 12 is finalizing a new six-year media rights package with its current partners...

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How programmatic ad buys are shaping the premium video landscape

How programmatic ad buys are shaping the premium video...

Comcast’s FreeWheel presented a discussion on the shift to programmatic ad buys...

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Why Google is building separate data clean rooms for audience targeting and measurement

Why Google is building separate data clean rooms for audience...

Search giant builds new ad data services in its "clean room" strategy.