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Why T-Mobile embraces Nielsen alternative and more measurement analysis

Why T-Mobile embraces Nielsen alternative and more measurement...

Measurement was all the buzz at Advertising Week New York.

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Pernod Ricard hires Publicis for media as it pursues marketing automation

Pernod Ricard hires Publicis for media as it pursues marketing...

Pernod Ricard hires Publicis Groupe as its U.S. media agency as the owner of Jameson,...

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How Mastercard’s ‘Black Panther: Wakanda Forever’ campaign will spotlight Black-owned businesses

How Mastercard’s ‘Black Panther: Wakanda Forever’ campaign...

Mastercard is highlighting Black women-owned small businesses as part of its 'Wakanda...

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The List's DE&I mentorship program is now accepting applications

The List's DE&I mentorship program is now accepting applications

The List's mentorship program for diverse marketing, advertising and media professionals...

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IPG raises full-year guidance even as a 'majority' of clients plan for a potential downturn

IPG raises full-year guidance even as a 'majority' of clients...

IPG's third-quarter organic revenue rose 5.6%.

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Grey Poupon plays on Olivia Wilde salad drama with ‘Don’t Worry Dijon’ jar redesign

Grey Poupon plays on Olivia Wilde salad drama with ‘Don’t...

The mustard brand announced limited-edition jars labeled with Olivia Wilde’s viral...

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5 biggest TV advertising trends right now: Datacenter Weekly

5 biggest TV advertising trends right now: Datacenter Weekly

Plus: Macroeconomic news in a nutshell, your guide to Ad Age Leading National Advertisers...

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How brands are leaning into social impact storytelling

How brands are leaning into social impact storytelling

DoorDash and John Deere discussed several social impact projects at Advertising...

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Dave's Hot Chicken's first national TV ads feature dark comedy

Dave's Hot Chicken's first national TV ads feature dark...

The fast-growing chicken sliders and tenders chain features freak demises in campaign...

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Retail media networks extend beyond traditional stores

Retail media networks extend beyond traditional stores

DoorDash, Instacart, Lowe's, Marriott and other fledgling ad services make the case...