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Blibli seeks to raise $530 million on IDX, but faces bleak...
The listing will be the Indonesian bourse’s third largest, after those of Bukalapak...
How Adidas and Gap were caught in Ye's brand trap
Brands take heat for erratic comments from the star previously known as Kanye West,...
How one New York agency is taking a stand against abortion...
Yard NYC's work about female empowerment also includes Athleta's campaign for gymnast...
Omnicom hires its first global CMO
Kathleen Saxton joins Omnicom from MediaLink and starts her new role on Jan. 1.
Why marketing spend is even more important during a recession
A recession is likely on the way, but history has proven that smart marketing investments—not...
Nielsen's new measurement service strikes TelevisaUnivision...
But Nielsen One won't be used as currency just yet.
Amazon Ads’ on-box advertising is 4x more effective than...
Amazon Ads’ on-box advertising put ads for brands such as SpongeBob Squarepants,...
Goldfish crackers brings back NBA duo for new campaign
NBA players Tobias Harris and Boban Marjanović advertise the biggest Goldfish crackers...
Why T-Mobile embraces Nielsen alternative and more measurement...
Measurement was all the buzz at Advertising Week New York.
Pernod Ricard hires Publicis for media as it pursues marketing...
Pernod Ricard hires Publicis Groupe as its U.S. media agency as the owner of Jameson,...