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Shark Week’s top advertisers—and more from iSpot, Kantar, Amazon, Nike: Datacenter Weekly

Shark Week’s top advertisers—and more from iSpot, Kantar,...

AbJimroe Jul 29, 2023 0 23

Also, macroeconomic news in a nutshell.

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Microsoft ad spending tumbled 40% in latest fiscal year

Microsoft ad spending tumbled 40% in latest fiscal year

Konoly Jul 29, 2023 0 18

Fresh stats and facts on marketers and advertising, drawing on insights from Ad...

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Procter & Gamble hikes ad spending $453 million in latest strong sign for media

Procter & Gamble hikes ad spending $453 million in latest...

ShanonG Jul 29, 2023 0 16

Upside surprises by Google and Meta—plus L'Oréal, Unilever, Verizon and T-Mobile...

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Liquid Death’s latest taste test pits the brand against back sweat

Liquid Death’s latest taste test pits the brand against...

UsenB Jul 28, 2023 0 23

The gnarly third installment of the taste-test series stars Zach Holmes of ‘Jackass’...

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Black media is being hurt by agency blocklists—how Group Black and DoubleVerify plan to fix it

Black media is being hurt by agency blocklists—how Group...

UsenB Jul 28, 2023 0 21

The partnership focuses on educating advertisers to reduce the impact of blocklists...

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How Major League Cricket is making a play for America

How Major League Cricket is making a play for America

FrankLin Jul 28, 2023 0 22

Inaugural season is a hit with South Asian expats.

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Watch the newest commercials from Samsung, MLB, Empress 1908 Gin and more

Watch the newest commercials from Samsung, MLB, Empress...

Tekef Jul 28, 2023 0 16

Major League Baseball says, “The game has changed, and fans are saying, ‘Oh yeahhhh.’”

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How Pepsi is challenging the rum and Coke

How Pepsi is challenging the rum and Coke

AbJimroe Jul 27, 2023 0 18

“Better with Pepsi” campaign features rum-label Pepsi logos.

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Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Nielsen rival iSpot.tv hires Leslie Wood as chief research...

Troov Jul 27, 2023 0 16

Veteran researcher spent more than decade linking Nielsen audience data with Catalina...

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Amazon tops Kantar’s new Brand Inclusion Index

Amazon tops Kantar’s new Brand Inclusion Index

Tekef Jul 27, 2023 0 16

Report found that the majority of consumers have experienced recent discrimination.

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Comcast profit beats expectations even as TV subscribers vanish

Comcast profit beats expectations even as TV subscribers...

JimMin Jul 27, 2023 0 18

Results at the media and telecom conglomerate showed a disparity in trajectories...

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See Maker’s Mark's first ad from Leo Burnett as brand tries to grow global image

See Maker’s Mark's first ad from Leo Burnett as brand tries...

BigThink Jul 27, 2023 0 13

“They Say” highlights defying convention as the whiskey brand looks to raise its...

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Young creatives and AI—why technology isn’t coming for our jobs

Young creatives and AI—why technology isn’t coming for...

Konoly Jul 26, 2023 0 11

AI challenges us to be better, democratizes creativity itself and allows us to reach...

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Watch the newest commercials from Progressive, Wayfair, Famous Footwear and more

Watch the newest commercials from Progressive, Wayfair,...

Konoly Jul 26, 2023 0 12

Progressive’s Dr. Rick character explains that ordering lunch “can be so difficult...

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Gap hires Mattel exec responsible for Barbie revival as CEO

Gap hires Mattel exec responsible for Barbie revival as...

ValVades Jul 26, 2023 0 12

Richard Dickson, the president and COO of Mattel, will join Gap Inc. next month...

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McCann Worldgroup wins Durex business in US and Europe

McCann Worldgroup wins Durex business in US and Europe

Lynk Jul 26, 2023 0 12

Havas retains account in other countries for Reckitt’s Durex brand, which has minimal...