Classifields ads
Michael Goldberg, longtime ad executive at Deutsch and...
Goldberg is remembered for his human touch as much as his acumen for new business.
TV upfront budgets down significantly—why it could benefit...
Media buyers expect TV pricing to decrease as client budgets drop as much as 60%.
Market Views: Can soaring Japanese equities go even higher?
Japanese stocks have hit their highest level in decades. FinanceAsia sister title,...
HKEX reattempts HKD-RMB dual counter model
The move reduces exchange-rate risk and could encourage the accumulation of renminbi...
ADDX appoints former SGX leader to board
The digital securities platform has appointed Sutat Chew to drive the platform’s...
See how Maximum Effort Channel on Fubo is messing with...
Voiceovers are delivered in a whisper in spots for Autodesk, Mint Mobile and Betty...
WPP takes a 30% stake in Majority
The Atlanta-based agency, which lists Shaquille O’Neal as a co-founder, launched...
72andSunny ad targeting anti-abortion movement plans to...
New ad from 72andSunny funded by DTC women’s health brands such as Wisp, August,...
Diego de la Maza on ‘preparedness, resilience and community...
The Deutsch LA executive VP, head of production writes about fighting vaccine misinformation.
Lisa Sherman on ‘Love Has No Labels’ and beyond
The Ad Council president and CEO writes about continuing “to ask ourselves, as creatives,...
Bud Light’s struggles have been a ‘wake-up call,’ says...
Marcel Marcondes says the brewer’s goal is to “celebrate and appreciate every consumer...
Cannes Lions 2023—catching up with creatives
All week long, we’ll be talking with the minds behind some of the most celebrated...
Advertisers waste 23% of programmatic ad dollars, ANA study...
Advertisers buy low-quality websites, there is "information asymmetry," and other...
AI will replace over 30,000 ad agency jobs, report says—here...
New data from Forrester Research predicts smaller yet more productive agencies.
Watch the newest commercials from Macy’s, Warby Parker,...
Cars.com says it offers “two million cars for two million possibilities.”
Tubi and Mischief storm Cannes with fake movie posters...
Reinforcing the message that Tubi has something for everyone—even advertising people.
