Enjoy unforgettable late-summer travel experiences with Viator

With summer edging toward its final weeks, there’s still time for one more sun-drenched day trip, a long-awaited European city break, or a spontaneous last-minute escape before the season’s out. Be it a guided tour of Gaudi’s Park Guell in Barcelona or a day trip to Pompeii from Rome, the fondest summer memories come from immersing yourself in a different culture, place and landscape.

With so much to choose from, finding the right thing to book can be almost as challenging as selecting the destination itself. That’s where Viator comes in.

As the world’s largest travel experiences marketplace, Viator brings more than 400,000 bookable activities together in one place. The breadth verges on overwhelming: from bucket-list sights and iconic landmarks to food tours, hidden local gems, outdoor adventures and experiences you might never find through a traditional holiday search.

Below, we've rounded up the destinations seeing the biggest surge in bookings on Viator this summer – plus the experiences worth booking before they sell out.

Top trending destinations on Viator this summer

1. Barcelona

From Gaudi’s iconic Park Güell to exclusive cava and wine tastings in the surrounding vineyards, Barcelona blends culture with laidback Mediterranean living.

Browse Barcelona experiences on Viator

2. Rome

Skip the queues at the Vatican and Sistine Chapel, or swap the city for a private day trip to Florence. Rome rewards those who plan ahead.

Browse Rome experiences on Viator

3. Paris

Discover a Seine river cruise at golden hour or an immersive tour through the medieval legends of Notre-Dame – Paris experiences go well beyond the Eiffel Tower.

Browse Paris experiences on Viator

4. Krakow

One of this summer’s fastest-rising destinations, Krakow pairs a poignant day trip to Auschwitz-Birkenau and the Wieliczka Salt Mine with the natural hot pools of nearby Zakopane.

Browse Krakow experiences on Viator

5. Dubrovnik

Fans of Game of Thrones can walk the filming locations, or spend the day island-hopping the Elaphites on a boat picnic – Dubrovnik is made for slow summer days on the water.

Browse Dubrovnik experiences on Viator

6. Florence

Enjoy a Tuscany day trip through Siena, San Gimignano and Pisa (with a winery lunch included), or a hands-on Italian cooking class in the city itself.

Browse Florence experiences on Viator

Why book through Viator?

With experiences available across a wide range of prices, there are options for every traveller – whether you’re looking for a big-ticket day out or a more affordable way to spend a few hours. Perhaps the biggest appeal, though, is the freedom to plan ahead without feeling locked in.

Enjoy booking flexibility and first-hand travel insights

Viator offers free 24-hour cancellation on eligible experiences, while its Reserve Now & Pay Later option can make it easier to secure plans before a trip without necessarily paying for everything up front. A low-price guarantee also gives travellers added reassurance when booking.

That flexibility matters when you’re planning a holiday months in advance – but it can be just as useful for a spontaneous adventure.

Real reviews, real confidence

And if you’re wondering whether an experience is actually worth your precious holiday time, there’s plenty of insight from people who have already been there. Millions of verified five-star traveller reviews offer a real-world perspective on what to expect, helping you choose with greater confidence.

Manage it all with the Viator app

The Viator app brings bookings, itineraries and nearby experience discovery into one place – handy for meticulously planned trips, and just as useful for a free afternoon you decide to fill on a whim.

With hundreds of thousands of experiences to choose from, flexible booking options and the reassurance of millions of traveller reviews, Viator makes it easier to spend less time wondering what to book – and more time soaking in every moment.