For non-purpose ads to win more at Cannes, the answer is closer to home

Purpose-led ads have been accused of dominating Cannes Lions awards, but the reasons for it are not as simple as it might first appear.

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Jun 14, 2023 - 21:04
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For non-purpose ads to win more at Cannes, the answer is closer to home

Purpose-led ads have been accused of dominating Cannes Lions awards, but the reasons for it are not as simple as it might first appear.

by Nicola Merrifield

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