Gen Z Most Likely to Pay Extra and Avoid ‘Annoying’ Streaming Ads
Generally, consumers tend to prefer to engage with content without advertisements, but some generations are more willing than others to shell out more dollars to avoid interruption. Research from Deloitte's annual digital media trends study found that that 48%...
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The average subscriber now pays for four OTT services, according to a new study
Younger consumers like Gen Z and millennials are more willing to pay extra to avoid streaming ads.
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Generally, consumers tend to prefer to engage with content without advertisements, but some generations are more willing than others to shell out more dollars to avoid interruption.
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