How Guinness grew sales by using social media to target women and younger people

Campaign speaks to Gráinne Wafer, global director of beer, Baileys and Smirnoff at Diageo, and Callum McCahon, chief strategy officer at Born Social, about Guinness’ social media transformation.

Troov Troov
Jun 26, 2024 - 21:05
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How Guinness grew sales by using social media to target women and younger people

Campaign speaks to Gráinne Wafer, global director of beer, Baileys and Smirnoff at Diageo, and Callum McCahon, chief strategy officer at Born Social, about Guinness’ social media transformation.

by Charlotte Rawlings

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